The World’s Most Expensive-looking Font Might Surprise You, AIGA

AIGA

In celebration of the official launch of Why Fonts Matter in the US today: The AIGA reported on a live survey we ran at the V&A for the London Design Festival. “Hyndman sought to find out whether a font can truly make a product appear more expensive, and also whether certain typographic characteristics have been consigned to the bargain bin.”

AIGA
The World’s Most Expensive-looking Font Might Surprise You
By Madeleine Morley

 

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