“Typography can be believable, cheeky and funny”

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I was delighted to be invited to speak at It’s Nice That’s Nicer Tuesdays this week alongside very inspiring fellow speakers. However what really made the evening was you—the audience—who joined in so wholeheartedly with my games and absolutely stole the show. Thank you.

“Eschewing the usual talk format, Sarah Hyndman’s closing number about why fonts matter was very much about audience participation, inviting the room to join in with a two-team typographic karaoke challenge. There was no I Will Survive here though: it was all about shouting “hello” in a way that each team felt was befitting of the typography the word was written in. A simple, but very effective demonstration of how type design affects the way we read, the way we respond to commands and even our moods. Challenging how typography can be believable, cheeky and funny through online surveys and years spent workshopping and researching, her presentation was a fun, insightful and participatory round-off to the evening.”

Read the full review article…

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