What do tastes look like as type? Can typefaces represent specific flavours? A new survey has been created to explore this: click here to take part and see whether you agree with our results at the end.
‘Bittersweet Symphony’ soundscapes created by sensory branding experts Condiment Junkie in
association with Oxford University and the Fat Duck restaurant.
‘The Sweet Taste of Maluma’: Crossmodal Associations Between Tastes and Words. By
Anne-Sylvie Crisinel, Sophie Jones, Charles Spence.
Predictive packaging design: Tasting shapes, typefaces, names, and sounds. By Carlos
Velasco, Alejandro Salgado-Montejo, Fernando Marmolejo-Ramos, Charles Spence.