Bittersweet Typography

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What do tastes look like as type? Can typefaces represent specific flavours? A new survey has been created to explore this: click here to take part and see whether you agree with our results at the end.

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The ideas in this project are inspired by:
‘Bittersweet Symphony’ soundscapes created by sensory branding experts Condiment Junkie in
association with Oxford University and the Fat Duck restaurant.
‘The Sweet Taste of Maluma’: Crossmodal Associations Between Tastes and Words. By
Anne-Sylvie Crisinel, Sophie Jones, Charles Spence.
Predictive packaging design: Tasting shapes, typefaces, names, and sounds. By Carlos
Velasco, Alejandro Salgado-Montejo, Fernando Marmolejo-Ramos, Charles Spence.

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